Multicultural marketing is not something new. From Coca-Cola in 2014 to Duracell in 2018, plenty of big-name businesses have moved into a more culturally aware advertising space. While initial responses were mixed in certain segments, the content itself has made a real connection with previously untapped consumers. Today’s effective marketers recognize that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Washington, D.C., for example, has a large diaspora form El Salvador.
The consumer market continues to grow in its diversity, and brands must establish real connections with multicultural audiences if they want to remain relevant in the future.
In this session, Steven will cover simple to understand multicultural marketing necessity and best practices that you can implement immediately for your own business. In addition, he’ll also offer advice and examples on how to better connect, engage and convert these and other target communities. Not only does this ensure your marketing efforts are optimal, but also presents an additional market segment opportunity for your business.