Growth

Based on the notion that entrepreneurs discover solutions and engage with their communities over a million cups of coffee, the Ewing Marion Kauffman Foundation developed 1 Million Cups in 2012—a free program designed to educate, engage and inspire entrepreneurs around the country. Through the power of volunteers, 1 Million Cups has grown to more than 180 communities.

It’s not a sales pitch, and it’s not an investor pitch. The goal is to have people understand what you do and some of the challenges you have had in building your business.

Join the diverse entrepreneurial community to hear from #FoundersRising about a growth challenge and the solutions crowdsourced from the local community. It’s pretty powerful stuff, caffeine included.

Multicultural marketing is not something new. From Coca-Cola in 2014 to Duracell in 2018, plenty of big-name businesses have moved into a more culturally aware advertising space. While initial responses were mixed in certain segments, the content itself has made a real connection with previously untapped consumers. Today’s effective marketers recognize that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities. Washington, D.C., for example, has a large diaspora form El Salvador.

The consumer market continues to grow in its diversity, and brands must establish real connections with multicultural audiences if they want to remain relevant in the future.

In this session, Steven will cover simple to understand multicultural marketing necessity and best practices that you can implement immediately for your own business. In addition, he’ll also offer advice and examples on how to better connect, engage and convert these and other target communities. Not only does this ensure your marketing efforts are optimal, but also presents an additional market segment opportunity for your business.